Optimizely is the world’s top experimentation platform, and helps 26 of the top Fortune 100 global businesses make smarter decisions through experimentation for product campaigns and more. Communication is important when it comes to the relationship between one business and another. It is just as important when you have internal meetings when planning how to go about started, executing, and finishing out a campaign for your customers. When a conference room produces too much reverberation and echo it can become hard to communicate and frustrating when co-workers need to project their voices louder to hear each other over the echo. By speaking louder or shouting, you cause more echo and reverberation in the room and it can become extremely aggravating causing negative attitudes and hasty decisions. Optimizely was having this problem with it’s conference rooms.